DUBLIN, Ireland: Purchase scams increased by 47 percent in the first half of 2025, according to the Bank of Ireland. The value of money lost in these cases also rose by 16 percent compared with the second half of 2024.

Victims were tricked into paying for items such as cosmetics, electronics, garden tools, and concert tickets.

With Black Friday, Cyber Monday, and the Christmas shopping season approaching, the bank is urging shoppers to be extra cautious.

Spending trends show that online shopping typically increases in the latter half of the year. Between July and December 2024, spending rose by 34 percent on cosmetics and 39 percent on electronics compared with the first half of 2025. Online clothes shopping was also up 22 percent as demand for new styles grew.

"It's natural for people to chase bargains at this time of year, but if something looks too good to be true, it probably is," said Nicola Sadlier, Head of Fraud at Bank of Ireland.

Fraudsters often target high-demand categories like electronics, beauty products, and clothing. Many create convincing fake websites that advertise popular items at unusually low prices. Once payment is made, the seller disappears and the product never arrives.

The Bank of Ireland advises shoppers to:

• Make sure you have enough information about an item and, if possible, see it in person before paying.
• Be cautious of pop-up ads or marketplace listings, even if they look professional.
• Type the retailer's website directly into your browser rather than clicking emailed or social links.
• Research reviews to ensure the site and seller are legitimate.
• Pay by debit or credit card, which may offer extra protection such as chargeback options.