Anabelle Colaco
13 Apr 2026, 00:15 GMT+10
BERLIN, Germany: Porsche's global deliveries fell sharply in the first quarter, underscoring weakening demand in key markets and growing pressure from competition and policy shifts affecting electric vehicles.
Porsche AG's deliveries slumped further in the first three months of 2026, with sharp declines in key markets China and the United States, as it loses its shine.
Global deliveries were down 15 percent in the first quarter at 60,991 vehicles, the German sports car maker said on April 10.
In China, once a major growth engine for the Stuttgart-based carmaker, deliveries fell by 21 percent amid stiff competition in pricing and technology from local brands.
Porsche reported a 10 percent drop in deliveries to North America, driven in part by the discontinuation of U.S. tax incentives for electric vehicles, according to a company statement.
Its home market, Germany, was the only region that saw growth of four percent. Deliveries in the rest of Europe plunged 18 percent.
Porsche pivoted back to combustion-engine models and delayed the launch of some all-electric vehicles last year as demand sagged, at a cost of 1.8 billion euros (US$2.1 billion) to earnings.
New CEO Michael Leiters has pledged a turnaround through ruthless cost-cutting and new models.
The first-quarter figures, which were impacted by the discontinuation of Porsche's combustion-engine 718 models and a strong prior-year period for the all-electric Macan, were "overall in line with our expectations", board member for sales Matthias Becker said.
Get a daily dose of Germany Sun news through our daily email, its complimentary and keeps you fully up to date with world and business news as well.
Publish news of your business, community or sports group, personnel appointments, major event and more by submitting a news release to Germany Sun.
More InformationBERLIN, Germany: Porsche's global deliveries fell sharply in the first quarter, underscoring weakening demand in key markets and growing...
MILAN/ROME: A new model of senior living is quietly reshaping how Italy cares for its aging population, as longer lifespans and changing...
DUBLIN, Ireland: Motorists launched a novel protest across the country against fuel prices, slowing traffic to a crawl on highways...
Lonato [Italy], April 12 (ANI): Indian racing prodigy Atiqa Mir has emerged as the highest-ranked female in the latest FIA International...
Hungarys push for sovereignty and pragmatic diplomacy suggests a more complex reality You can pursue a sensible policy... as an EU...
Spain's engagement with China has been built gradually and at the highest institutional level, an international relations scholar has...
DUBLIN, Ireland: A man in his 40s who allegedly caused criminal damage to a US military aircraft at Shannon Airport was arrested on...
DUBLIN, Ireland: A judge in one of Dublin's busiest courts has warned that a systemic failure could delay cases, deny justice to victims,...
MADRID, Spain: American buyers are emerging as a growing force in Spain's property market, with purchases rising even as overall foreign...
SAN FRANCISCO/SHANGHAI: Tesla is exploring a return to more affordable electric cars with a new compact SUV under development, according...
MILAN/ROME: A new model of senior living is quietly reshaping how Italy cares for its aging population, as longer lifespans and changing...
ATHENS, Greece: Greece will introduce a nationwide ban on social media use for children under 15 from 2027, as the government moves...
